Counterfeiting of Brands in India

As counterfeiting has become an economy problem of multinational importance and has been growing dramatically along the earth, contractors of the original products and administration find themselves in a constant combat opposition counterfeiters. This has led to a variety of countermeasures based on allowable, political, executive, or business techniques. The structure also considers the interplay of attitudes, buy directions, and dissonance that leads to coping processes and in turn influences outlooks and decisions. Counterfeiting appears in 2 another forms, as illusive and non-deceptive counterfeiting. Under receptive counterfeiting, the user is not aware of the fact namely he/she purchases a copy rather than the original product and cannot be held amenable for the behavior. Focus is on non-deceptive counterfeiting, where consumers intentionally buy fake products.The maximum fashionable counterfeit market is clothes, emulated by shoes, watches, leather merchandise, and jewelry. Louis Vuitton, Gucci, Burberry, Tiffany, Prada, Hermes, Chanel, Dior, Yves St Laurent,To Get You Through a Romantic Valentine's Day, and Cartier are frequently pirated.

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Again the question comes is what has evoked counterfeiting?

Studies say if consumers would not buy; there ambition be not market for the counterfeit retailers. It also reveals the consumers which contain students and businessmen as the important partition with 31%, service level (19%) and housewives with 17%. So the question is: who is to be blamed - the retailer or the counterfeit disposed consumer?

However these steps are not enough to stop counterfeiting, Indian Government and additional statutory bodies ought take athletic interest for the conservation of legitimate business and provide whole- hearted assist to the industry at large.

Author is a HOD, Department of Business & Technology by Pearl Academy of Fashion, with more than 18 annuals of experience in industry & academics in India and abroad. The article has been drafted above the basis of researched project done along her student of PG Diploma in Fashion Merchandising Ms. Harpreet Kaur of 2008-2010 batch.

The purchasers site few reasons to shop fake products from avenue markets like branded products available at cheaper rates, alternatives and variety of designs, 1 mart for always purchase items. However, they also feel the need of strict statutes which can prevent counterfeiting. Nevertheless, a coupler effort has been made by FICCI and the leadership FMCG companies to bring all companies together to initiate a battle against such threat. It is a Brand Protection Committee (BPC) with the objectives to combat the advertisement theft since great digit of ingredients works into a brand creating, unscrupulous humans pocketing something which belongs to something another and also piggybacking on someone elses reputation and to send awareness amongst society since these counterfeit products cheat the gullible consumers.

Indian metros have become pedestal for manufacturing counterfeit products and list for maximum Intellectual Property Rights violations. Delhi is the navel of counterfeit products in India as nearly 70 per cent counterfeit products originate here.

Counterfeiting also referred as piracy in a common trade parlance average the unlawful acquisition by a person of the attribute of another person without his agree. Ever since the evolution of brands, the business has marked a trbring an end to ... the society where everyone wants to companion himself/herself with the latest quality mainstream trends in different forms like branded clothing, colleges, branded products etc. After all, what materials at the end is to show off the branded You!!

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The biggest concern is, whatsoever, the customers attraction towards these pirate products is directly proportional to price of these products which are sold at 40 to 45% inferior value than the original. A general man with limited learning falls for the counterfeit products deserving to its cheap or discounted prices. Enforcement of laws against counterfeiting is not so strict in India which is another huge shake for the brand industry.

Rapid advancement in technology and liberalization of the Indian economy have created an ideal market for folk misusing existing brand values that have been improved and nurtured over a phase of time. The rising growth has also given rise to despicable marauding play, which is nought but piracy. But the question arises here is that is it the popularity factor which promotes counterfeiting in people or the need factor? I surmise it is either.

Brand business, its growth /competitions etc has led to availability of counterfeits because of the truth brand sells and makes you outstand and therefore the need to duplicate, pirate, forgery has appeared along with the growth of brands.In India, the direct detriment apt FMCG manufacture namely likewise no fewer than ' 200 million. A examine was conducted to estimate the size of counterfeit of FMCG products and it revealed the stark reality of FMCG companies having most loss up to 40% and an mean loss approximately 20% of their mall share of their well known products.

The word ounterfeit describes the forgeries of currency and documents merely these days the imitations of clothing, software, pharmaceuticals, pants, watches, electronics, and corporation logos and brands have become common in the market. In the case of goods, it results in patent infringement or trademark infringement.Certain consumer goods, particularly quite expensive or preferable brands or those which are cozy to reproduce at low rates have become quite prevalent and common targets of counterfeiting. The counterfeiters both attempt to deceive the consumer into considering they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. Some counterfeits are produced in the same plant that produces the original, genuine product, using the same matters.